The development of a well-defined channel strategy and onboarding of highly qualified and scored channel partners could all be for naught if your partners aren’t engaged.
When partner engagement is low, partner production, retention, and channel revenue are all at risk.
Map Partner Marketing To The Buyer Journey
DIGITAL OPTIMIZATION | Just as the approach to enterprise marketing massively changed in recent years, so is the need for companies to digitally transform their partner marketing efforts. The old push channel marketing campaigns are no longer as effective. The buyer journey has changed creating a greater need to support channel partners with key digital marketing tools, processes, and resources like through-channel marketing, content marketing, and social media promotion. Optimizing your channel program will also require tracking and measurement of KPIs throughout the partner lifecyle.
“76% of the Buyer’s Journey is now done digitally.”
- Forrester
Amplify Partner Mindshare
CHANNEL MANAGEMENT | Managing and optimizing the partner channel largely depends on how well you can facilitate partner engagement in selling your products and/or services. The influence and impact of your channel sales and marketing teams, along with the support of key partner systems and tools are critical to the success of your partners. How well your partners are educated, equipped, nurtured, and supported through your channel program significantly impacts partner mindshare. Most partners work with multiple suppliers/vendors, so your aim should be to amplify partner mindshare to produce greater partner loyalty.
You’ve made a substantial investment into your partner program, yet the channel revenue stream trickles in or is in decline. Partner participation has fallen off and your partners are more engaged with competing vendors.
TallacPeak helps re-establish partner engagement and amplify mindshare through digital transformation of your partner marketing efforts and optimization of your channel management processes.
