At TallacPeak, we believe channel program design begins with- strangely enough, an understanding of your current and targeted partners. Sure, there are best practices and best-in-breed programs to model. But aren’t your competitors doing the same thing?

Time to Think About PX

Our approach focuses on creating better partner experiences(PX) with your company by seeking to understand what's most important to your current partners as well as partners under consideration. We do this by employing a partner-centered, design thinking approach to channel program design.

An Inside Out, Partner-centered Approach

Whereas modeling best-of-breed channel programs is an outside in approach to channel program design, design thinking is an inside out, user-centered approach that focuses on your partners and targeted partners- their experiences, point of views, challenges, needs, and expectations as a channel partner. This insight informs what program elements, systems, processes, partner tools, and team resources to wrap into your channel program- and ultimately creates better PX.