Market Assessment

A market assessment and development of a go-to-market(GTM) channel strategy are requisite early steps in a channel program roadmap. TallacPeak helps you analyze and understand the existing channel landscape and the known routes to the market verticals and customer segments your organization is targeting. Equally important to understanding the channel landscape is assessing the brand equity of your organization and products with targeted customers and partners. What is your unique value proposition and how are your products and services positioned among competitors?

Channel Strategy

Following the market and brand equity assessments, we’ll craft a channel strategy that includes:
A clear program roadmap that aligns with your organization’s business objectives & capabilities.
Identification of key vertical markets and channel groups to reach your targeted customer segments.
A messaging and positioning strategy to help differentiate your channel program in the sea of competing programs.
A unique and compelling Partner Value Proposition