Much has been said about the high importance of recruiting the right  partners. We couldn’t agree more.

Avoid The Press Release Partner Trap

Partner recruitment is not a numbers game. It’s not about filling the funnel of potential partners and pumping out press release partners. Many companies enter into channel partnerships with misaligned or unqualified businesses relationships that inevitably end up only draining resources of both companies with little to no channel revenue increase. TallacPeak believes partner quality, not quantity should be the focus in your recruitment planning efforts. As the adage goes, proper prior planning prevents poor partner performance.

Assess & Attract

What assessment methods should be used to qualify interested partners in the channel selection process? What screening parameters or criteria should be established in your ideal partner profile(IPP) for initial targeting of potential business partners? TallacPeak will work with you to develop a partner candidate screening model that aligns with your IPP to be sure your recruitment efforts get started on the right leg. Identifying the right potential partners is key. But why would your targeted partners be attracted to your company and channel program? We’ll help you craft a compelling answer centered around your Partner Value Proposition that separates you from the pack of competing partner programs.

At TallacPeak, we’ll be sure you begin with the end in mind in your recruitment efforts. That end, starts with having a framework consisting of clearly defined selection criteria as part of your desired partner profile. We’ll work with you to develop a partner scoring model that will give you the confidence you’re recruiting the right partners for your channel partner program.